Momentum, Miami, AI Realism, Get to Know Gen Z - The Creativ Briefing
Weekly Expertise for Smarter Marketing
Back home in Venice Beach, California. Musing on momentum. We’ve signed some great clients this year due to it.
When I was laid off during the pandemic, my momentum slid to a halt. After hundreds of calls, thousands of emails, and a couple lucky breaks it began to pick up. The key was forward progress.
Forward progress builds momentum. Whatever gets in your way, move forward. Your momentum will take it from there.
3 Stories Dominating Headlines
AI Realism. A response, bordering on rebuke, on the way AI is covered from CEO of Axios, Jim VandeHei. A dichotomy has grown between proponents and those concerned about AI’s ramifications. His article looks at AI with a sense of realism. Why it Matters: nothing is as bad or good as its reported. Most technological advanced incrementally improve humanity while creating problems at the same time.
Gaming trade show E3 cancelled for 2023. What was once a stalwart conference for the video game industry continues to falter. E3 2023 has been canceled according to the Entertainment Software Association. The event has not been held in person since 2019. Why it matters: Instead of waiting for one large annual event to showcase new games and products, Sony, Nintendo, and Microsoft have opted to host their own streaming events to showcase their products and content.
After layoffs, tech stocks boom Layoffs amongst major tech companies in the last year have been massive, but it seems they’ve helped the bottom line as many of their stock prices have risen over the first quarter of the year. Why it Matters: A steady rise in stock prices might indicate that the worst of the slump for big tech may be over. It also shows that the shareholder still holds sway in corporate America.
Eating at Boulud Sud
PerformanceIn Live and Miami Recap
Had a fantastic talk with Charles Ifegwu, Managing Director from THE FIFTH, on new methodologies for building brands on social (pictured in the feature). We discussed realities of how brands should start thinking about prioritizing social in marketing campaigns.
Between talks we took in Miami. Miami has become a haven for the wealthy, fun lovers. Boats, bars, and hard bodies line each street. Had the best croquettes of my life at Boulud Sud. Enjoyed magnificent views from towering 40 story bars. I wore shorts in April.
If it doesn’t go underwater in 10 years, Miami has a lot going for it.
Stat of the Week
Gen Z spends 9.5 hours a day consuming various forms of media.
It's probably no surprise that the largest percentage of their time is spent on social media-nearly 3 hours a day, or nearly a third of their total media consumption. In contrast, they spend less than an hour listening to podcasts or watching traditional television.
More often than not, there is some multi-tasking, with multiple screens or multiple streams going at the same time. Want to reach Gen Z? Look to Streaming TV, video games, and social.
One Fun Thing
Brands spend lots of money on designing their logo, brand style guide and color scheme. See if you can identify these apps just by their color with this quiz from the Verge.